Belly: Virtual Pet on your Apple Watch

A pixel pet companion app for Apple Watch that gamifies daily steps and builds healthy habits.

I paid off my Apple Developer account fee within 2 weeks of launch, with minimal to no marketing.

I entertained >10 support emails within the launch month and spent a weekend fixing a critical bug (ok let's be honest Cursor did all the coding but it needed my heavy directing to actually fix the real problem).

This is a really enjoyable project and the greatest feeling isn't seeing the IAPs trickle in, but the feedback I get from users from email, Reddit, or the App Store, positive or negative.

Website: http://belly-pet-on-watch.pages.dev

Some metrics

Retention:

• D1 85%
• D3 75%
• D7 65% (low sample size)

DAU:

• 800

Conversion (IAP)

• 1.3%